The In Team

While each student has one main point of contact in our office, our team works together as many college admissions offices do. We regularly discuss issues pertaining to our clients and provide feedback on students’ essays, regardless of their designated consultant. Our collaborative approach provides our students with the benefit of multiple perspectives and our collective years of experience.

Our Team

Beth Kraemer

Beth Kraemer has helped hundreds of students in the Chicago area and throughout the United States successfully navigate the college application process. Her college consulting practice organically expanded from ACT/SAT and academic writing tutoring to essay coaching to full-process college consulting. The joy of helping students achieve desired outcomes inspired Beth to fully dedicate her professional career to college consulting after spending more than a decade practicing law and teaching legal writing and appellate advocacy courses in Chicago.

Beth works individually with students to manage all aspects of the college admissions process efficiently and effectively. One of Beth’s goals is to empower students to develop confidence and independence as they prepare for the next stage of their lives. Beth strives to create a personal connection with each of her students in order to make the college application process both productive and enjoyable. She relishes seeing her students’ excitement when they successfully articulate their ideas in their writing and throughout their applications. To better advise her students, Beth regularly visits colleges and universities throughout the United States and leverages her professional network in order to stay apprised of the latest developments in college admissions.

In her work as a college consultant, Beth draws upon her educational background in a variety of fields. She earned a Bachelor of Science in Journalism and a minor in psychology from Northwestern University as well as a Master’s Degree in Labor and Human Resources from The Ohio State University. She later earned a Juris Doctorate degree from UCLA School of Law. While living in Los Angeles and attending law school, Beth served as an alumni interviewer for Northwestern’s Office of Undergraduate Admission.

Michelle Chan

Michelle graduated from Pomona College (Claremont, CA) with her B.A. in Psychology. She worked in Pomona College’s Admissions Office all four years of her college career as a student ambassador, and later was hired as a full-time Admissions Interviewer, during which she interviewed applicants one-on-one and contributed evaluative reports to official applicant files. She also witnessed intimate decision-making committee meetings and thus offers exclusive, behind-the-scenes knowledge of college admissions. 

Michelle has enjoyed working with high school seniors as a College Admissions Consultant and Writing Coach for the past 8 years. She is passionate about guiding students and families through this momentous life transition with her warm, enthusiastic personality and finds particular strength in her ability to easily develop rapport with students. Moreover, her excellent creative writing and teaching skills help students develop compelling narratives that best highlight their strengths, accomplishments, and ambitions.

Michelle is also a professional photographer and enjoys capturing people’s most treasured events, travels, and life moments through her camera. She spends most of her free time outdoors, whether that be at a sandy beach or in the mountains. Otherwise, you can find her cuddling with her dog, Koa, or playing volleyball at the park.

Rachel Dugoff

Rachel Dugoff brings years of experience as a marketing professional to in College Consulting. Prior to becoming a college consultant, Rachel specialized in brand-building and new product and marketing strategy development. Rachel spent over ten years working at Kraft Foods on brands including Oreo Cookies, Post Cereal and Maxwell House Coffee. Rachel leverages her marketing and strategy skills to help students identify and develop branding for themselves.

Rachel began transitioning into the admissions world eight years ago when she began meeting with prospective applicants as an alumni interviewer for the University of Pennsylvania. Helping her own children navigate the admissions process deepened Rachel’s interest in pivoting to a full-time career in college consulting. Through her journey with her children, Rachel acquired a breadth of knowledge about the ins and outs of writing personal and meaningful essays and identifying and applying to “right fit” schools.

Rachel enjoys helping students identify, pursue, and write about their inherent interests and endeavors. She is passionate about mentoring and counseling students throughout the complex college admissions process – including high school course selection, college identification, essay development, and application submission.

Rachel earned a BS from The Wharton School of the University of Pennsylvania and an MBA from Columbia University. In her free time, Rachel volunteers with several non-profit organizations and enjoys spending time with her husband and two children (ages 20 and 22), playing tennis, and being outdoors when the weather permits.

Amy Howat

Amy Howat graduated from Northwestern University’s Medill School of Journalism, with a concentration in print journalism and a minor in psychology. She worked for 22 years in the newspaper industry, including 15 years with Gannett Co., Inc., the nation’s largest newspaper group. Amy served in various reporting and editing roles before moving into marketing and advertising management. She received the President’s Ring award, which recognizes Gannett’s top executives, for market development.

In addition to her work with the in College Consulting team, Amy now provides a variety of freelance writing and editing services for individual and corporate clients. She became interested in college consulting while steering her oldest child through the admissions process. Amy enjoys using her writing background to help students express themselves in their essays as well as assisting them with selecting schools where they will thrive. Outside of work, Amy spends time with her two teen-aged children, rides horses and volunteers with an equine rescue group.

Jesse Oler

Jesse Oler is a 2021 graduate of Vanderbilt University, where he majored in Neuroscience and minored in Philosophy. After graduating from college, Jesse worked as a researcher studying neurological disorders at the National Institutes of Health in Bethesda, Maryland. He is now a medical student at the University of Miami Leonard M. Miller School of Medicine, and he hopes to eventually pursue a residency in neurology.

Jesse has a passion for writing and editing, and he published many journal articles and abstracts during his time at Vanderbilt and the NIH. He aims to cultivate a strong understanding of each student’s unique strengths and enable them to express themselves effectively to admissions committees. Jesse has volunteered his time as an ACT tutor in the Waukegan/Zion (Illinois) area, and he has experience working with test-takers to elevate their scores on various sections.

As a recent college graduate and successful medical school applicant, Jesse brings a current perspective to the in team around what it takes to be admitted in today’s college admissions climate. He understands the contemporary strategies necessary to be successful, and he enjoys helping students navigate the process. He finds joy and meaning in working with applicants to maximize their potential and earn acceptances that evoke excitement for their future.

Heather Shulkin

Heather brings more than 15 years of experience coaching and advising high school students to the in College Consulting team. She graduated from Emory University with a Bachelor of Business Administration in finance, but after a year of working as a financial analyst, she decided to return to academia to round out her education. She earned a Masters in Humanities from the University of Chicago and completed her teaching certificate at DePaul University before becoming a high school Spanish teacher. Heather found the most rewarding part of teaching, though, was not the foreign language content, but rather the connections she formed with her students. She loved watching her students respond to her genuine interest in their achievement, so she left the classroom to start a private tutoring business. In this role, Heather drew upon the breadth of her educational background to support dozens of students on the North Shore of Chicago as they made their way through the rigorous curricula of area high schools. She tutored math, history, English, Spanish and science and coached students on organizational and test-taking strategies. Heather prides herself on her ability to establish a positive rapport and connect with her students. The close relationships Heather forms with her students enables her to help identify best fit colleges and removes the stress from the process.

Heather is a seasoned yoga practitioner and a dedicated home chef. She enjoys cooking heart-healthy food for her family in her spare time. Recently, Heather has started to investigate the art of living mindfully and hopes to bring these strategies to her personal and professional endeavors.

Eric Wagnon

Eric Wagnon graduated from the University of North Carolina at Chapel Hill Honors Program with a double major in journalism and political science. After working as a newspaper sports writer and copy editor early in his professional career, he spent eight years as a producer and writer with the video production division of the PGA Tour in Florida. His work aired on the major broadcast networks and ESPN.

Eric spent the next 10 years in the Chicago area producing lifestyle and entertainment programming at the ABC-TV affiliate and then his own company. He also worked as a freelance travel writer focusing largely on ski destinations. He returned to Florida to produce and write golf-related broadcast shows and marketing videos. Most recently, he took his sports media experience from golf to the expanding business of competitive bass fishing.

Eric’s interest in college advising goes all the way back to his own search during prep school in Florida. He has developed a penchant for visiting nearby college campuses whenever traveling. In fact, he has been to nearly 100 college and university campuses in 30 different states, plus D.C. After years of interviewing celebrities and athletes for television, Eric enjoys the process of talking with students to elicit their unique stories for their college application essays.

Raised by his mother working in education and married to a high-school math teacher, Eric has been close to academia in his household nearly all of his life. In addition to working with his students, he guided his own two sons through the college search process in recent years.

Ashley Strom

Ashley Strom is a freelance writer and PR professional with years of writing expertise and experience. Ashley attended UW-Madison and graduated with a degree in journalism, focusing on reporting and strategic communication. During her time as a Badger, Ashley worked at the student paper as the state political news editor, and later had her own popular comedy column.

After graduating from college, Ashley began blogging for Barnes and Noble’s Sparknotes.com, a website for high and college students, with an average of 13 million visitors per month. She specialized in creating comedic content for teenage girls focusing on crushes, friendship, beauty, entertainment, and more.

Ashley also brings a wealth of PR experience to the table. She worked for a decade in celebrity and influencer procurement, partnering brands with exclusive talent for major media events, TV commercials  and other PR activities. Her expertise in this space makes her a master communicator with top notch marketing skills, helping students represent and showcase their best selves.

Growing up and attending school at Regina Dominican in the Northshore was a formative time in Ashley’s life, full of wonderful memories. Ashley loves working with teenagers at that same juncture. During the admissions process, she likes to help students express their creativity, and share their passions and capabilities in their own unique voices. She enjoys helping students identify their numerous potential possibilities and succeed in moving to the next chapter in their lives.

Outside of work, Ashley is a voracious reader, and budding chef. She loves baking with her daughter and spending time with her family.

Jen Geiringer

Jen Geiringer works with clients of all ages, with a particular focus on teenagers, young adults, and the adults who love and support them. In her complementary roles as a coach with in College Consulting and a therapist in private practice, Jen regularly helps clients deal with the unique challenges and stressors inherent in today’s competitive, social media-driven college admissions process.

Jen‘s areas of coaching expertise for iCC clients include:

  • College readiness coaching
  • Decision-making coaching
  • Effective communication coaching for students, parents, and families
  • Emotional well-being skill development coaching
  • Values exploration for purposes of choosing a major or career path coaching


Prior to earning her Masters in Social Work from the Jane Addams School of Social Work, University of Illinois, Chicago (summa cum laude), Jen spent almost two decades practicing law. She graduated from the DePaul University College of Law after earning a BS in Social Policy and Education from Northwestern University. While pursuing her social work degree, Jen completed a specialized training program in evidence-based mental health treatment of adolescents and transitional-aged clients. Additionally, she authored a research study on best practices for mental health centers on college campuses. Jen’s distinctive background, coupled with her caring and straightforward approach, uniquely enables her to help clients determine their appropriate next steps.

As the parent of two young adults, Jen is particularly well-suited to coach iCC students and parents. Her personal experiences with the college admissions process inform her perspective and deepen her empathy for those experiencing the stressors inherent in this once-in-a-lifetime process. She treasures the opportunity to partner with students and parents to move forward in a values-driven, meaningful way while helping them preserve their relationships and maintain peaceful households. She brings a warm and approachable style to her role and loves to bring humor and laughter into her work. Jen is honored to serve as a trusted partner and resource.

Khrista Harris

Khrista Harris earned her Bachelor’s degree in Communication from the University of Illinois at Urbana-Champaign. Upon graduating, Khrista moved to Colorado Springs to work for the United States Olympic Committee. Her internship for the USOC turned into a full-time role in Sports Administration. In that capacity, she curated athlete media kits and newsletters, managed portions of the USOC’s website and social media accounts, and assisted with planning several U.S.-based tournaments.

Khrista returned to Chicago to pursue a career path with Groupon before the company went public. She has spent over eight years there working in various editorial roles, including fact checking, copywriting, and web content management. If you purchased a Groupon in the past, there is a chance Khrista authored the fine print, business bio, deal copy, or all three. She also contributed to the creation of some of the technology still present on Groupon’s website today. Her range of experience allowed her to move into a position on the Legal team as a Project Manager. Khrista takes a detail-oriented and analytical approach to problem solving and process management.

Outside of work, Khrista loves traveling, going out to eat, being outdoors, and spending time with friends – human or canine.

David King

David graduated with an M.F.A. in Creative Writing from the Iowa Writers’ Workshop and a Bachelor’s degree from the University of Michigan, where he majored in English and Psychology. He is an experienced college essay consultant and writer with a passion for helping students find their writing voices and successfully navigate the college application process.

David taught English and Creative Writing at the University of Iowa. His educational background enables him to connect with students from all academic disciplines and help them articulate their strengths and aspirations in their college essays.

Throughout his career, David has worked at various startups and tech companies, including Spotify. As a college consultant (his favorite job to date), he approaches his work with empathy and a sunny disposition. He excels at instilling confidence and guiding students to create their best and most authentic writing.

David is a former camp counselor and a certified yoga instructor (RYT-200), which informs his approach to mindfully managing the college admissions process. He encourages students to express their passions, sidestep stress, and embrace their individuality through writing. With his wealth of experience and creativity, David is dedicated to helping students find and communicate their unique stories and present their best selves to college admissions committees.

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